Colin Wright — content strategy, writing, editing & brand voice portfolio

I’m Colin Wright, and I’ve spent 20 years writing, editing, publishing, naming things, and building software.

The specifics have varied, but the red thread running through my work has been learning, creating tools, telling stories, and making complicated ideas easier to understand and use.

How I work

Selected work

  • Truly Simple Tools

    • Brand Voice
    • UX Writing
    • Product Naming

    An 18-app software brand designed to make trust part of the product through its naming, voice, and UX copy.

    View project Writing samples

  • MKE Meetups

    • Editorial Strategy
    • Content Systems
    • Audience Growth

    A community newsletter and event directory serving 1,400 Milwaukee-area subscribers, with 55% average opens and no paid acquisition.

    View project Writing samples

  • What Counts as a Change Order?

    • Original Research
    • Flagship Content
    • Content Strategy

    A flagship research brief built from 130,782 public records, supported by a 104-claim ledger and a mapped 30-asset content program.

    View project

  • Editorial

    • Longform
    • Editorial Strategy
    • Publishing

    Seventeen years of independent publishing across 5,000+ essays, newsletters, and podcast episodes, and 34 books and audiobooks.

    View project

  • Roll for Table

    • Product Naming
    • Information Architecture
    • UX Writing

    Naming, information architecture, and UX writing for a tabletop reservation tool built for experienced hosts and newcomers.

    View project Writing samples