Colin Wright — copywriting, content strategy & brand voice portfolio
I’m Colin Wright, a designer, brand strategist, and product person.
Since 2006 I’ve helped brands find their voice, built publishing platforms, and managed software I made from scratch. But my focus on words and what they communicate in a given context has been the red thread running through each and every project.
Each brand below shows two sides of the work: the product and brand thinking, and the copywriting that carries it into the world. The Editorial case study collects the longform side, from three publications and a shelf of books.
Read more about how I approach my work, or jump right into the case studies below.
Selected work
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Truly Simple Tools
A software brand built on the premise that when AI makes “good enough” software free, trust becomes scarce and valuable. The naming system, voice, pricing, and UI for this project all argue for trust as an asset and restraint as a position.
Read the case study See the copywriting -
MKE Meetups
A hand-curated Milwaukee meetups list built for a world in which events are scrapable data, and the real product is human warmth. Intentional greetings and sign-offs, featured local artists, and welcoming neighbors as sponsors convert a commodity into community.
Read the case study See the copywriting -
Roll for Table
A reservation tool for people who run tabletop games, built on the idea that fluency and accessibility don’t have to be zero-sum. The voice is welcoming to both veterans and newcomers, and the name, UI, and microcopy all support that inclusive approach.
Read the case study See the copywriting -
Editorial
Seventeen years of sustained publishing: a weekly news-analysis podcast, a twice-weekly perception publication, an essay blog running since 2009, and a shelf of more than 30 books. The case study pairs the operation with annotated excerpts on the craft.
Read the case study